Farm2Flavor is dedicated to bringing the rich, nutritious, and traditional flavors of homemade food made from millet.
The Mangaiyar’s Choice team began with the idea of offering traditional and healthy snacks, they have been working with all sorts of products, which include millets and traditional rice-based foods such as sweets, snacks, and savories, as well as RTC (ready-to-cook) products like health mixes, instant mixes, and porridge mixes. With their high moral and ethical values, they deliver tasty and healthy products to create a healthier society and empower women economically.
With their experience and specialized team, they have a fresh view of the traditional food market. Their vision is to make the world a better place by providing healthy and nutritious foods for future generations. So they are responsive towards providing healthy and tasty products, which is why they continuously add new products to their assortment while simultaneously making all their products hygienically prepared and packed without using any preservatives.
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Mangaiyar’s choice, despite its rich heritage and high-quality millet products, they struggling to keep up with modern market trends. The brand was seen as old-fashioned and lacked recognition beyond its local region. This limited its reach and prevented it from tapping into new markets both domestically and internationally.
Rebranding Farm2Flavor posed several challenges:
By the end of our project, Mangaiyar's choice has transformed into a modern yet authentically traditional brand “Farm2Flavor”. The comprehensive rebranding effort led to a significant increase in brand awareness, improved customer engagement, and expanded market reach. Farm2Flavor now stands as a proud representation of village-made millet products on both national and international platforms.
To address these challenges, we implemented a strategic rebranding process:
Creating a strong and cohesive brand identity for Farm2Flavor was essential to bridge the gap between tradition and modernity. Our goal was to develop an identity that not only reflects the authentic and natural essence of Farm2Flavor but also resonates with contemporary consumers.
We started by designing a logo that symbolizes the purity and heritage of the brand, incorporating traditional motifs with a modern twist. The color palette was carefully chosen to include our millet and combined earthy tones, representing the natural ingredients and traditional methods used in the products. Typography was selected to convey warmth, fun, and simplicity, ensuring that every touchpoint of the brand communicated a sense of authenticity and trustworthiness.
By weaving together these elements, we crafted a brand identity that honors Farm2Flavor’s roots while appealing to a broader, more diverse audience. This new identity laid the foundation for all subsequent design and marketing efforts, ensuring a consistent and engaging brand experience across all platforms.
Revamping Farm2Flavor's collateral was a crucial step in establishing a consistent and professional brand presence. Our focus was on creating designs that not only looked appealing but also communicated the brand’s traditional roots and commitment to quality.
We redesigned the business cards to feature the new logo, earthy color palette, and clean typography, ensuring that they made a memorable first impression. The letterheads were updated to reflect the brand's new identity, with subtle traditional patterns adding a touch of elegance.
For the product packaging, we developed boxes that were both functional and visually striking. These designs incorporated traditional motifs and clear labeling, making the products stand out on shelves while providing essential information to consumers.